How to make hashtags that get attention on TikTok or Instagram

 Here’s a clear guide to making hashtags that actually get attention on TikTok or Instagram:

1. Mix Popular and Niche Hashtags

  • Popular hashtags (millions of posts) give exposure but are very competitive.

  • Niche hashtags (smaller audience, specific topic) help you reach people who actually care.

  • Example: #Travel (popular) + #HiddenBeirut (niche)

2. Keep Them Relevant

  • Hashtags should match your content. Misleading hashtags can frustrate viewers and hurt your reach.

  • Example: Don’t use #CuteCats if your post is about hiking.

3. Be Specific

  • Specific hashtags attract your ideal audience.

  • Example: Instead of #Food, try #VeganDesserts or #HomemadePasta

4. Use Trending Hashtags Wisely

  • Check TikTok’s Discover page or Instagram’s Explore for trending tags.

  • Only use trends if they fit your content — forced use looks inauthentic.

5. Create Your Own Branded Hashtag

  • Perfect for campaigns, challenges, or personal branding.

  • Example: #RitasMinimalismTips

6. Limit Quantity

  • TikTok: 3–5 hashtags is enough.

  • Instagram: Up to 10–15 can work, but avoid overloading.

7. Make Them Readable

  • Capitalize words in multi-word hashtags: #TravelTipsNot #traveltipsnot

  • Avoid special characters (except underscores).

💡 Pro tip: Rotate hashtags. Don’t use the exact same set for every post — this keeps your content “fresh” to the algorithm.

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